Privacy Policy Changelog

All material changes to the Clarus Privacy Policy are documented here.

April 5, 2026 — Initial Release

Version: 1.0

This is the first published version of the Clarus Privacy Policy. No prior version exists. Key provisions include:

• Privacy-first attribution: Campaign attribution uses URL parameters and server-side conversion logging rather than analytics cookies or browser storage.
• Cookieless Plausible analytics: The site uses Plausible Analytics for pageviews and CTA conversion measurement without analytics cookies or localStorage-based attribution.
• Tracked CTA disclosures: The policy explains how landing paths, UTM parameters, referrer information, CTA IDs, and conversion timestamps are used when someone clicks a tracked signup CTA.
• Operational contact details: The policy now includes a working email and mailing address for privacy requests.