Clarus

Privacy Policy

Effective Date: April 5, 2026 Last Updated: April 5, 2026

Clarus is operated by Sumo Creations LLC in Oregon, United States. This Privacy Policy explains how we collect, use, and disclose personal information when you visit the Clarus marketing site, contact us, or click through to a signup or early-access flow.

This policy reflects the current marketing-site implementation. It is intentionally narrow and describes a privacy-first analytics and attribution setup that avoids advertising pixels, analytics cookies, and browser storage for campaign tracking.

1. Information We Collect

Information you provide directly

  • Information you send us by email or through a signup, waitlist, or contact flow.
  • Any details you choose to include in that message or form submission.

Information collected automatically

When you visit the marketing site, our hosting provider and application server may receive standard request data such as:

  • IP address
  • Browser and device information
  • Date and time of the request
  • Requested page and response status

We also use Plausible Analytics to measure pageviews and custom conversion events on the marketing site. Plausible is configured without cookies or persistent browser storage.

Marketing attribution data

If you arrive through a campaign link and click a tracked call to action such as "Get Started Free", we may record:

  • The landing path on our site
  • Standard campaign parameters in the URL, including utm_source, utm_medium, utm_campaign, and, when present, utm_content, utm_term, and utm_id
  • A high-level referrer URL
  • The call to action that was clicked
  • The time of the conversion event

We record this attribution on the server when the conversion happens.

What we do not use on the marketing site today

  • No Google Analytics
  • No advertising or remarketing pixels
  • No session replay or heatmap tools
  • No attribution cookies
  • No localStorage or similar browser storage for campaign tracking

2. How We Use Information

We use information described above to:

  • Operate, secure, and maintain the marketing site
  • Understand which campaigns and landing pages lead to signups or inquiries
  • Respond to messages, demo requests, and early-access inquiries
  • Prevent abuse and investigate security issues
  • Comply with legal obligations

We do not sell personal information and we do not use marketing-site data for targeted advertising.

3. Cookies and Similar Technologies

The marketing site uses only technologies that are necessary to render the site and complete requested navigation.

Our current analytics and attribution setup does not rely on analytics cookies, advertising cookies, tracking pixels, or browser storage such as localStorage for campaign measurement. Plausible Analytics is configured in a cookieless mode for aggregate traffic measurement and CTA conversion reporting.

If we later add non-essential analytics or advertising technologies, we will update this policy and obtain consent where applicable before enabling them.

4. How We Share Information

We share information only in limited circumstances:

  • With vendors that host or operate the site or receive signup/contact submissions on our behalf
  • With professional advisers where reasonably necessary
  • With law enforcement, regulators, or other third parties when required by law or to protect rights, safety, and security
  • In connection with a merger, acquisition, financing, or sale of all or part of our business

We do not share personal information with third parties for their own advertising purposes.

5. Legal Bases for Processing

If you are in the EEA, UK, or Switzerland, our legal bases generally include:

  • Legitimate interests: operating the site, measuring campaign effectiveness in a privacy-conscious way, securing the site, and responding to business inquiries
  • Contract or pre-contract steps: where you ask us to provide information about the product or begin a signup flow
  • Legal obligation: where we must retain or disclose information under applicable law

Where consent is required for a future tracking technology, we will rely on consent for that processing.

6. Data Retention

We keep personal information only as long as reasonably necessary for the purposes described above, including to:

  • Maintain security and server logs
  • Evaluate campaign and landing-page performance
  • Respond to and follow up on inquiries
  • Meet legal, accounting, or dispute-resolution requirements

Retention periods vary by system and purpose. When information is no longer needed, we delete it or de-identify it where practical.

7. International Transfers

We are based in the United States and may process information in the United States or other countries where our service providers operate.

If you are in the EEA, UK, or Switzerland and we transfer personal information internationally, we will rely on appropriate safeguards where required, such as contractual protections.

8. Your Rights

Depending on where you live, you may have rights to:

  • Access personal information we hold about you
  • Correct inaccurate information
  • Delete information
  • Object to or restrict certain processing
  • Receive a portable copy of information you provided to us
  • Withdraw consent where processing is based on consent

To exercise these rights, contact us at support@clarus.page.

You may also have the right to complain to your local data protection authority.

9. Children's Privacy

The marketing site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through this site.

If you believe a child has provided us personal information, contact us at support@clarus.page and we will review the request.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the date above and revise our disclosures before the new practices take effect.

Material updates to this policy are listed in our Privacy Policy Changelog.

11. Contact

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact:

  • Email: support@clarus.page
  • Mail: Sumo Creations LLC, 16330 SW Kimball St., Lake Oswego, OR 97035